Essential to an effective marketing program, lead management software only works if team members use it correctly By Bryan Ochalla
Fast Forward
Sales and marketing software solutions let
providers make better, smarter decisions
when it comes to the production and place-
ment of marketing messages.
Before developing or purchasing a program,
talk to end users about what they need, what
works, and what doesn’t.
Ensure team members understand how im-
portant data gathering and tracking is to the
health of the company and the community.
In the span of a decade, sales and marketing software has gone from a “when-we-can-afford-it” luxury to a “we-can’t-live-without-it” necessity for senior living providers. And that’s
due in part to increased use of technology by prospective residents and their
family members when they are searching
for residences.
“They are well aware of today’s
technologies and use them to do some
of their legwork as it pertains to looking
for a home for mom and dad,” says Mark
Ellis, chief branding officer for Neenah,
Wisconsin-based CRL Senior Living
Communities. “We have to make sure
we’re on the same technology wave-
length as those consumers.”
It’s just as vital that senior living
providers “have in place software systems
