Assisted Living Executive - March/April 2011

Best practices strategic solutions innovative thinking voluMe 18 | nuMBer 2 puBlished By alfa

Executive ASSISTED LIVING

contents | March/april 2011

best of the best ALFA EXCELLENCE IN SENIOR LIVING PROGRAM TO WATCH

2011

best of the best ALFA

2011

10

EXCELLENCE IN SENIOR LIVING PROGRAM TO SPOTLIGHT

FEATURES

10 Best of the Best Awards

By whitney redding

ALFA

2011

EXCELLENCE IN SENIOR LIVING AWARD WINNING COMPANY

Our annual awards competition honoring the best ideas in the senior living business brings you 32 innovative solutions to specific senior living challenges.

Branding your business with a comprehensive wellness program provides a strategic advantage in attracting and retaining residents. But in the future, developing a culture that promotes a total healthy lifestyle with more innovative approaches may be a competitive necessity. best of the best

23 executive Focus group: chasing Leads
By angela hickMan Brady

Five regional sales and marketing professionals sat down to discuss leads and referral sources. All agreed: The Internet has created a revolution in senior living lead development.

27 A Way of Life, not an Amenity

By anya Martin

RELIABLE RESOURCES

5

top of Mind Richard P. Grimes ALFA President & CEO

52 People & Places Appointments and developments

6 need to Know Industry news and updates

54 compliance corner
Documentation as
business necessity

9 ALFA for You

ALFA news and initiatives

56
Public Policy Brief
Advocacy Day recap

COVER IMAGE BY: IAN MCKINNELL

27

32 Bring it On By roBert g. kraMer and Michael a. hargrave Revival of demand for senior living brings some pricing power to providers, based on the latest data from NIC MAP. But as always, it all depends on the dynamics of your market.

36 From the ground up: Project Flow By adaM stone In our second installment of this year-long focus on a Carlton Senior Living startup project, we follow the company as it moves into preconstruction planning.

40 interview: dan coughlin and Jeff Jarvis By adaM stone Two 2011 ALFA Conference speakers discuss the changing business environment, impact of emerging technologies, and more.